Internet Marketing in Tourism
Internet marketing research and consulting in tourism Finnish
Internet has developed enormously during the past years, and thus made
it easier to reach people cost effectively. Technological innovations,
new channels, and changing media environments facilitate the shift
towards much more effective ways to market services than using the
traditional methods. The rapid growth of Internet marketing in tourism
has made it increasingly important to examine best practices to
Internet marketing is, on the one hand, a way to sell and promote products and services to the chosen target group using different tools of the Internet with the aim of creating synergy with other types of marketing communication. On the other hand, Internet marketing is simply marketing on the Internet.
In the future this page will be devoted to spreading Internet-marketing knowledge, which has been gathered during considerable amount of consultations and academical research.
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Internet marketing in tourism - Kodja Consulting © Ilkka Kauppinen